Content marketing. Sojern’s enhanced Travel Marketing Platform now enables engagement across the entire guest journey with cutting-edge AI-powered technology to optimize booking value for hotels. Search Engine Optimization (SEO) for hotels. These receive 3 billion, 1 billion, 340 million, and 38 million daily active users, respectively. Every hotel needs online visibility in today’s marketing environment – and not just good SEO for your direct booking website. Gambar 1: Ilustrasi calon pelanggan yang sedang membuka website hotel untuk melakukan booking secara online. 2. We build ROI-driven SEO strategies to help achieve your business goals. Public relations (PR) PR is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Being visible on this platform will make a massive difference in your online ranking and can even help boost your hotel’s SEO. Get more from Google: Impact of SEO and Google Hotel Ads. Implement hotel SEO keywords. Choose only one. Click on the Image block to open the Image settings in the Block tab of the sidebar. Uncategorized. Online presence analysis, strategy definition and keyword research; Text and video meta content creation (titles, h1, meta description, alt tags) Internal linking and content optimization; Technical SEO. Webflow – endless possibilities. These receive 3 billion, 1 billion, 340 million, and 38 million daily active users, respectively. Search is a major feature of social media. In 2021, travellers will feel inspired to break the quarantine mould and visit some of their favourite destinations. An amazing website to promote your digital marketing efforts. Google Search Console: Best for debugging your site. AirlinesMap is a new and vibrant site that seeks to help travelers around the world by providing a search platform for instant flight comparisons, hotels, and car hire services with the ultimate goal of providing the best. 11 Best Hotel Online Marketing Strategies. 2. Revenue Intelligent Platform ; Hotel Management Software “RoomRack” Online Check in ; Digital Marketing . Content quality is a key factor for SEO success, so marketers need to use site crawls or audits to evaluate their websites. 1. 7 Add Direct Booking On Your Site. While the OTAs, metasearch, and retargeting put your hotel directly in front of travelers, the GDS is one of the industry’s most popular B2B platforms. Hotel Engine is an exclusive hotel search and booking solution that gives our members access to incredible rates at more than 700,000+ hotels around the globe. On Page SEO. Now, online reviews play a pivotal role in a hotel’s SEO strategy, influencing not just visibility but also credibility amongst consumers. In an age where travelers often turn to online reviews and local searches before making a booking decision, having a strong local presence can significantly boost bookings and revenues. 1. Google's algorithms rank your hotel's content on the parameters of EAT (expertise, authority, and trust). Link/Backlinks are Also Essential for Driving SEO Value. SEO Powersuite: Best for Beginners. Fully responsive, ADA-compliant, optimized and scalable, our websites attract new guests and encourage repeat stays. 6. Choose the right platforms for your hotel based on your goals, audience preferences, and content types. They help you rank higher, faster because they’re more specific and have lower search volume. In this eBook, we provide tips and tactics that hotel marketers can leverage when targeting travelers throughout the different stages of their journey: The Inspiration Stage. Screaming Frog Services is a digital marketing agency that provide search engine optimisation (SEO) and paid search campaigns using a unique blend of data, technology and creativity to help companies. Here are a few techniques to improve your hotel website’s SEO: Include relevant and specific keywords or search terms in your website’s text (eg. Prioritize Searchability. White label SEO is when an agency provides SEO services to clients under its own brand but has a third-party agency, consultant, or freelancer fulfill them. Semrush: Best for power users. SEO includes on-page, off-page, and local components, and these factors contribute to your overall performance in search results. Hotel marketing tools for SEO: 16. Cara memasarkan kamar hotel dan membuat strategi pemasaran digital hotel. Rewrite old content or add new sections. Room service robots. For example, if you use certain key phrases often and meaningfully throughout your website, when people search for those terms, your website will appear. Chains or bigger hotel groups: Sprinklr. LOCAL SEO: GOOGLE MY BUSINESS. Wix. Astra. Today, JA Resorts & Hotels has eight properties and will be adding two luxury lodges in 2020, which will add a total of 60 rooms. For example, if your brand name is Hotel Hugo, your Brand SEO goal is to rank for keywords that. Reply. In today’s digital age, where online travel agencies and hotel booking platforms dominate the hospitality industry, it is crucial for hotels to maximize their SEO efforts to increase visibility and bookings. Range of solutions available on the platform — Many hotel software providers offer point solutions that only have one main function. With all these options, it’s easy to hit the ground running and establish your hotel’s online presence. A hotel website platform is a full-service solution consisting of a hotel website based on a template or a custom hotel site,. While the OTAs, metasearch, and retargeting put your hotel directly in front of travelers, the GDS is one of the industry’s most popular B2B platforms. Then, develop the backend system for hotel inventory and reservation management. 1. While choosing keywords for SEO for hotels, you should definitely consider local search and long tail keywords. The Google Hotel Ads platform presents information about hotels, their room availability to users who enter relevant search queries. It comes with many demo websites for different business niches like hotels and B&Bs. Looking for best Hotel SEO Agency? We offer SEO solutions for Hotels, Resorts, Hospitality Industry website to reach its target audience and get more bookings. Google Analytics is a must-have tool for tracking business metrics, analysing your website traffic, and syncing with data from your Google Ads. In 2023 and beyond, a great deal of your advertising and promotional activities take place online, powered by different digital platforms like email, search engines, social media, hotel ads, and so on. We have a wide range of services to choose from, so you can find the right one for your business. 1. 6 Final Thoughts. If you want to have a broader view, you can read the hotel SEO blog. See moreOur hotel SEO service and solutions help you reach your target travelers by maximizing the visibility of your hotel website in search engines. Qlo. 7 out of 5. Try to include a keyword if it’s possible. Publicize hotel specials through targeted email promotions. That’s why hotel SEO strategy is now a critical part of hotel marketing. Hotel SEO is an indispensable asset for hotel marketers aiming to generate bookings, trim marketing expenses, and establish a. 6 Add Your Hotels To Bookings Sites (Google, Tripadvisor And More) 2. In today’s digital age, the majority of people use search engines like Google to find and research hotels before making a booking. 1. Our award-winning SEO product and services team will ensure your hotels online. Does SEO for. SE Ranking is a versatile and comprehensive SEO platform that offers three distinct plans tailored to meet the needs of various users. In theory, they would. Also, be sure to learn how the Amadeus Integrated Booking Suite can help support your eCommerce strategies and drive. Your website is the first experience. The platform's AI features are remarkably. Leveraging online directories and review platforms for backlinks; In Conclusion; Understanding the Importance of Search Engine Optimization for Hotels. This involves defining the website’s main sections, deciding on the content, and designing a rough layout. First, SEO boosts your rankings in search results for keywords and phrases related to your resort. Technology-rich hotel SEO that drives visitors • World's fastest and only SEO-first CMS • Local and Reviews platform to manage and optimize all your local listings, reviews and ratings Hotel SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business. From SEO to hotel PPC, all marketing efforts are focused on increasing your conversions. Hotel SEO. SEO requires more time and depends on Google’s updates. SEO is a vital part of any hotel digital marketing strategy because, at its highest level, it. Ensure property information is accurate and consistent across all platforms. Among the many social platforms, the top three platforms for building a brand presence as a hotel are Instagram, Facebook, and YouTube. What are some common hotel SEO strategies?A URL slug is the part of your web address that follows the “. Don’t take the decision lightly. Continually produce new content that utilizes long-tail keywords. Social media. Not only can it help generate new content, but it. Screaming Frog Services is a digital marketing agency that provide search engine optimisation (SEO) and paid search campaigns using a unique blend of data, technology and creativity to help companies. 4 Write High-Quality And Relevant Content. It seeks to help hotel owners predict demand, competitively price rooms and monitor pricing. Similarly, utilizing local seo and developing. Top 3 Simple Ways to Use Hotel SEO to Your Advantage Keyword Optimization. Yes, you can create a hotel booking application. The primary objective is to provide an unequaled price that suits the user's budget. The pros outweigh the cons by heeps and gobs. Especially for hotels, Google is the best platform to be on, because it offers various tools to enhance online visibility and ORM i. Check it out! Why is hotel SEO important? Running a hotel is, first and foremost, a digital business. Typically integrated into a hotel’s website and social media channels, its primary function is to collect reservation and credit card information from guests and. Best Social Media Platforms for Hotels. We build custom hotel web designs that reflect your hotel’s unique brand identity and engage your target market. FREE SEO Strategy Session. SEO is the practice of optimizing a website to improve its search engine rankings. 12 Effective Hotel SEO Tips to Rank #1 on Google. Google My Business is a free platform and one of the biggest drivers of local SEO success. Improved search rankings. A segmented email newsletter gives you a. Skill 4: Content – The Lifeblood of Your Website. JA also has plans to expand into the Chinese market as well as Sri Lanka and other locations in Asia. Follow these hotels SEO strategy to improve your hotel’s online presence in the eyes of potential bookers. Many of the platforms we use today depend on Google. S. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience. Hotel Search Engine Optimization (SEO) Software . FrontRunners 2023. This is step zero to perform SEO of your hotel website. Explore the platform. Hotel SEO Tip #14: Contact local press, platforms listing online directories, travel bloggers, and other related website owners. Add location-specific keywords to. Save to My Lists. They prioritize user-friendly interfaces and offer advanced functionalities to enhance the booking process and increase direct bookings. Write content specific to your street or town. Thousands of hotels rely on Milestone for their websites and the success of their online marketing. Even though online marketing has become an established strategy for many. *Of course, there’s a COVID-19 caveat to this, which I’ll explain in the next section. Off-site SEO is very important. Your hotel or resort should also use at least one social media platform for marketing your property. Cost: $3,000-5,000+/month (see pricing details) 2. That's why prioritizing search engine optimization should be a crucial part of your venue's marketing plan. Additional 10 Best Hotel Booking Platforms For Streamlined Reservations. If you want potential guests to find your website among a sea of competitor hotel websites, then SEO is a crucial part of your digital marketing strategy. For example, if guests are looking for a hotel in Dublin, Trivago scans the catalog and shows the best price for all available hotels. 1. May 6, 2023Our local SEO services will optimize your website with local and relevant keywords. Milestone hotel solutions help search engines find your hotel by helping them understand your website content with structured data and entity relationships. The Best SEO Services for Your Small Business Of 2023. Generate High-Quality Content; 3. Twitter. 5. )Hotel search engine marketing is the practice of using paid ads to get your hotel to rank higher in search engine results. This comprehensive guide will walk you through all the necessary steps for setting up a successful digital marketing plan for your hotel, including creating content. Having a consistent UNAP. Modern travelers are reliant on platforms such as social media and search engines. Search engine optimisation (SEO). In addition to operating 30 different brands, 7,000 hotels, and 1. SEO is a fantastic way to increase your website’s visibility, drive traffic and boost direct bookings. By implementing effective SEO strategies, you can ensure your hotel rises to the top of search engine. Porter – Hotel Website Platform. 99 per month, making it an ideal choice for beginners in website building and small business owners. 1. 3 Ensure Your Page Load Speed. Mailchimp now also offers CRM features, domain and website hosting, and a website-building tool that make it a complete marketing platform. The Pros — Here’s why you should add a blog to your hotel website: 1. Pay-per-click ads (PPC). Optimizing hotel SEO can maximize exposure and increase your audience reach, but building quality search engine content takes time. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research. Also, be aware of the changing trends in hotel marketing. Rutinitas SEO lokal yang paling penting adalah terus. Hotel SEO Marketing: The Basis for Being Found on the World Wide Web. Specialisation: SEO for Hotels, SMO, Digital Marketing; Clients: Myra Store, Balloon Pro, Street Investment; Conclusion. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (Organic & Paid) Email Marketing. Screaming Frog Services. Katikies. com is a platform that gives you the freedom to create, design, manage and develop your web. We can provide hotel marketers with the ability to engage travelers before, during and after their hotel stay. Find Hotel search engine optimization services from here. SEO may focus on different types of search, including. There are two steps for effective content marketing. Have you noticed that today, there are very few individual hotel brands left? 3. Ensure that your marketing strategy prioritizes SEO. KWFinder: SEO Keyword Tool. This allows a high-quality hotel metasearch platform to continually assess the specific hotel-related needs of both travellers and hoteliers and offer a unique and intuitive experience to both parties. Local search is important as visitors usually look for hotels in specific locations. We list it here because some hosting providers do not allow you to use Yoast and Yoast-related plugins. EdX has partnered with international universities like Hong Kong Polytechnic to offer several free online hospitality courses with certificates available at an additional cost. Paid search – 72%. Whether you're a freelancer, a small agency, or a mid-size. Facebook is the most widely-used social media platform. They do all this on Google. 4. While it’s possible to rank for shorter. To begin, you should design the user interface and user experience. Increase your hotel's visibility & website visitors with our SEO platform. – to promote a brand, products, or services. SEO & Content. eDreams ODIGEO. We know that relying solely on Google Ads can be costly and limit the overall profitability of hotels. g. Overall, the GoDaddy Website Builder is our #1 recommendation for hotel websites. Gilbert Rodriguez. Schema mark up (Hotels specific) Friendly URL structure; hreflang attribute, robots. 3. Let us help you reach your marketing goals. Elementor – great for beginners. Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. According to SEMrush, 37. " 6. K, Spain, Mexico, or worldwide. 9. Hotel Marketing Trends. SiteMinder can be your Google integration partner. Does SEO for hotel websites actually work? Ben Lloyd and Kent Schnepp, Directors of Cloudbeds Amplify, broke down the answer to this question during Passport. 8 Apply Structured Data To Your Site. 3 Ensure Your Page Load Speed. Post regularly and frequently with relevant, engaging, and diverse content such as photos, videos, stories, live streams, polls, quizzes, user. BrightLocal: Best for local search engine optimization (SEO) AnswerThePublic: Best affordable SEO tool. Partner With Influencers. TABLE OF CONTENT. Rank of your non-branded keywords vs your competition powered by Milestone Insights. Begin by locating all hotel websites, social media. Start small: write unique page titles and descriptions. Experience the high-end visual adaptability and compatibility with BookLogic’s’ Innovative Hotel Booking Engine. Look for a commission-free booking engine that’s also mobile-friendly; mobile devices account for a significant share of travel research and booking, with Euromonitor estimating that 1 in 4 travel bookings will be on mobile by 2024. Architecture. Shif-4-Shop – Totally free eCommerce SEO platform. (SEO) and the way that you can influence potential guests. Email marketing can be one of the most cost-effective and efficient ways to promote your hotel online. Our websites are built on the WordPress open source platform for maximum flexibility and with a fully customised design for every hotel. With our SEO for Hotels, you can get services like Website Audit, Competitor. Increase guest satisfaction and get ahead of issues with. So hotels must stay on top of the trend and publish content to compel customers. The most profitable keywords will be those with a reasonably large search volume and aren’t challenging to rank for. Courses for hospitality management from edX give. More than 50 percent of users like social media pages related to their travels. See our top tips!Real Estate Rental. The annual average was roughly 44 percent, which means that more than half of the hotel rooms were empty during the whole year. 1 Embrace a well-defined digital strategy for OTAs. It. . Local SEO, especially through platforms like Google My Business, is invaluable for hotels. For the most part, this means chains are dominating those locations, edging out boutique hotels. Hoteliers depend on this technology to run seamless front-of-house operations, including front desk. In fact, these profiles often rank on Page 1, sometimes beating OTAs and other travel websites — that alone makes it necessary to claim (and update!) your profile on each of the most important social media platforms. ”. Having a consistent. Overcome Travel SEO Challenges with an Enterprise SEO Platform. Measured against SEO best practice metrics, US hotel direct websites score just 58. Content is the king. Not only do prospects search on the social platforms themselves, but they also find social pages on search engines like. 4 out of 5 on G2 based on 476 reviews, and a 4. As an SEO agency specializing in the hotel sector, we understand the unique challenges and opportunities that hotels face when it comes to online advertising. It also includes activities like social media, web design, email marketing, video production, blogging, search engine optimization (SEO), pay-per-click (PPC) advertising, and online branding. 1. From SEO to social media, this guide covers everything you need to know to attract more guests and increase revenue for your hotels, resorts, homestays, and houseboats. However, the platform’s strengths – specifically professional networking – perform a complementary role to the visually-rich experience a hotel can offer on Facebook, Instagram and YouTube. CUSTOMIZE YOUR MARKETING PLAN Keep an eye on Google algorithm updates and check your compatibility with a SEO checklist and a website analysis. These include digital platforms such as social media, search engine optimization (SEO), and email marketing, as well as offline channels like print advertising and networking. Start for free! The modern guest expects a digital-first experience when they engage with hotel properties. On-site SEO – On-site SEO refers to how you can optimize elements on a hotel website to increase online visibility. They can also rank and score different elements of the web pages, such as HTML tags and meta. Stay on top of your competitors. Gamification has the potential to be the innovation that influences hotel visitors’ experience and develops beneficial behaviours, both individually and collectively (da Silva et al. ” They want a hotel in the area that they're visiting, so phrases like “luxury Sydney hotel” are a great example of this. Find Relevant Keywords. Get your hotel website to the top of Google search engine results with our hotel SEO strategies that will help you rank higher and get more direct bookings. The strategies and tactics used by your hotel will hopefully lead to your property achieving increased visibility within search. Create Winning ContentAccess on-demand AI recommendations to help you build. Basically, hotel digital marketing is how you promote your hotel online. , 2018 ). SEO seeks to pair the website address (domain name), the internal code of the website and the content of your site with the keywords that users search for in Google. In my humble opinion, the most important social media platforms for hotels are Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest — not necessarily in that order, of course. leisure travelers turn to Facebook when seeking travel-planning inspiration. S etting Your Hotel Up For Success on Social Media; 1. Your keywords vs your competition powered by Milestone Insights. We spoke to experts on hotel reviews, hotel marketing, hotel data science and more to put together these must-dos for social media marketing for hotels. Use TikTok and other social media platforms to promote an upcoming event by identifying the target audience and providing relevant content. 4 Write High-Quality And Relevant Content. S. The right hotel marketing will help you promote your business, attract travellers and sell your services. 1. Online, content is your experience. Platform. Your keywords vs your competition powered by Milestone Insights. May 7, 2023. Master Technical SEO to Improve. Our visibility into travel demand and real-time market insights is unmatched. Increased quantity of website traffic. Without SEO, your hotel website is invisible online. Hotel booking or hotel distribution has also seen changes over the past few decades owing to these factors. Each of the above technologies uplevel the guest experience at various points in the hotel guest cycle and help improve guest satisfaction scores. A segmented email newsletter gives you a great way to stay connected with current guests and convince past guests to book a return stay. Recently, TripAdvisor invited me to discuss basic Hotel SEO / SEM as a guest panelist on their “TripAdvisor Digital Marketing Demystified” webinar. Premium hotel seo services by Abouthotelier. SEM consists of the direct use of search engines as a marketing and advertising platform (Jayaram et al. Cara memasarkan produk ke hotel. Look for influencers who have loyal followings and who reflect the luxury image you want to project. ‘Yellow Pages’ was a directory which had a registration of all kinds of business. 2. Here we delve into some pivotal considerations for your 2024 and beyond strategy. It’s a cost-effective way to meet demand, expand your range of services, or fill skill gaps. May 7, 2023. This free and open source booking engine enables you to create your own booking site with a variety of customizable features to help differentiate your hotel from the rest of the pack. Emphasize your hotel’s location. The most common types of Travel Schema include a hotel’s location, phone number, information about room amenities, star ratings and reviews, room information, pricing, and FAQ; but, as you'll shortly see, there are many others for you to use. If you want potential guests to find your website among a sea of competitor hotel websites, then SEO is a crucial part of your digital marketing strategy. Learn more about our hotel digital marketing services by browsing our plans and prices today! If you have questions about which hotel web marketing strategies offer your business the most value, feel free to contact us online or call us at 888-601-5359 to speak with an experienced strategist. Without SEO, your hotel website is invisible online. BrightEdge scores a 4. Siteimprove is a suite of digital marketing products spanning Enterprise SEO, Governance/compliance and analytics. Majority of hotels' websites observed use certain SEO techniques . The strategy of OYO Rooms is to attract customers with a lower room price than the hotel's base price. Beberapa platform berikut dapat membantu bisnis mengetahui kapan orang-orang menyebut merek hotel Anda secara online; Hootsuite – Meskipun banyak orang menggunakan Hootsuite untuk mengotomatiskan posting media sosial, fitur pada dasboard alat ini juga berfungsi. (Free video tutorial + checklist. 1. Founded in 2011 in Spain, the company offers customers cheap flights, holiday packages, and hotel bookings. Customer Reviews and Ratings for Bright Edge. com or Expedia, but every hotel owner is dreaming about realizing capacity via direct. Keyword research is one of the most essential parts of digital marketing, and your hotel’s SEO would benefit from it. That’s where search engine optimization (SEO) comes in. It also provides you with assured strategies to have an edge over fellow hotel competitors. Digital marketing can help increase the visibility of your business through search engine optimization, content creation and social media marketing, as well as provide an effective means of connecting with and targeting potential customers. 8. We like how Serpstat's interface design is clean and laid out. Advertisement. Check the search volume for your keyphrase. These platforms prefer to give our optimized hotel websites great rankings as they view our methodology as a partnership to provide the best search results to consumers. Villa Ensueño Vega Baja by Paina Hospitality. You’ve got campaign performance goals, we’ve got the marketing platform to help you meet them. Fully up-to-date with the latest terms and techniques from Google and others. Cloudbeds Amplify Websites are integrated with the Cloudbeds platform, which keeps your PMS, booking engine and OTA channels in sync for a frictionless experience for your staff and your guests. This could be anywhere from making changes to the website's design for an attractive look to using creative layouts to display critical information and special offers or including reviews and ratings of the guests that stayed in your hotel. Use a professional, accessible voice in your posts. Forward-thinking hoteliers clearly need to embrace this new reality to thrive, but guest-facing technology isn’t the only area in which hoteliers need to modernize. 1. Click the ‘Update’ button in the upper right corner. 99 per month, making it an ideal choice for beginners in website building and small business owners. Victorious: Best for new websites. It allows businesses to manage their online presence across Google. Offer them some value to say thank you for their link. Mailchimp. TOP 4 Pemasaran Digital Yang Bisa Dilakukan untuk Bisnis Hotel-mu. SEO. The platform's AI features are remarkably. Leverage Google hotel reviews for more direct bookings. To optimize your hotel’s local SEO, take the following steps: Claim and optimize your hotel’s Google My Business listing with accurate information and photos. Generate leads and boost conversions. If you have old content on your blog, go through one post at a time and update it. Explore custom web design services. VikBooking is a WordPress plugin that helps manage hotel rooms and properties, accommodation availability, and rates. Find Out Who Is Your Audience If you want to reach potential customers and attract more visitors with the help of SEO for hotels, first you need to identify your. MaxiBooking can be delivered as a self-hosted booking solution published under your hotel’s domain along with your official website. Here are three types of keywords you should focus on, along with examples of each: Primary keywords. Your hotel deserves a website that stands out in travellers' search results. For example, you know you face stiff competition from property-sharing or timeshare platforms, such as Airbnb. Define your target audience. Search is a major feature of social media. Find a hospitality marketing agency in the U. But it might be quite competitive and so many free options / plugins, and easy for the client to find out it is wordpress. 7. Here are the three basic keyword classes you should use;Choose the right CMS platform. Platform economy, which rapidly expands and covers various services from ride-hailing and food delivery to hotel booking and even dating, are causing concerns. Before the internet era, people used “Yellow Pages” for searching any business information. Search Engine Optimisation (SEO) is a powerful tool that can be used to help increase the visibility of your hotel website in search results. Rank of your non-branded keywords vs your competition powered by Milestone Insights. The above data proves, without any frills, what is now a common concurrence within the global tourism market: that the online image of a hotel is its primary selling tool, while SEO is its. 7 Add Direct Booking On Your Site. Research Keywords & CompetitorsUncover customer intent across search and social and identify new ways to rank. Selecting a suitable booking website template. Links to your content are one of Google’s favorite trust signals. This cost-effective approach can pave the way for enhanced profitability in the long run. To establish a successful and. Use SEO: SEO tactics change as Google algorithms do, but there are a few tried and true methods you can rely on for elevating your hotel website’s ranking. All of the providers in this list offer comprehensive platforms that address multiple business problems. Above all, it has over 1 billion monthly users. Organic search refers to the non-paid search results from a search engine. Keep track of workflows, cash, and housekeeping status in. Long Tail Keyword: ‘business hotel with free wifi Sydney city centre’ The sum of the long tail search terms will help you increase the revenue generated directly from your website. Siteimprove. Basically, you want to copy these keywords and use them in your website's content to match the search query exactly. Uncover the perfect home-away-from-home with our diverse selection of vacation rentals in Victoria. When you’re mapping your changes, remember: Only use 301 redirects with a URL to URL redirect for every page you’re going to keep. SEO (or Search Engine Optimization): The content you put on your website helps determine your SEO ranking. There are two distinct categories of hotel SEO:.